I’m a little concerned as I sit here this evening. I’ve just watched the excellent Piers Morgan interview Sharon Osbourne on ITV 1.
Whilst Piereport-news.com may be in personal dispute with ITV over their YouTube policy, I am genuinely worried. They are after all the UK’s leading commercial TV station. Piers Morgan is an “A” list international personality, Sharon Osbourne is an “A” list super personality, the show has been promoted as the interview Piers has waited for so long to do, and guess what, during every ad break, there where no advertisements!!!.
OK the show is sponsored by “Dreams”, but where are the other adverts? All we had to fill the frequent ad breaks where promo trailers for ITV channels. What on earth is going on at ITV. This should have been a massive show; Sunday night is not the best viewing period, but Dancing on Ice is still drawing respectable viewing figures, so did they not expect anyone to watch? They must have paid Piers & Sharon mega money to do the show, so why couldn’t they sell the advertising space?
We all know they are in trouble, to save costs they have destroyed regional television for millions of viewers, but I really can’t believe things are so bad they have to fill valuable ad time with free promos for themselves. Maybe ITV will answer these worrying questions, although I wouldn’t hold you’re breath, we are still waiting for an explanation from Michael Grade regarding YouTube.